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After worked years as a private investor in the property and stock markets, which I still do, I found out that American seniors need reliable and independent information about the reverse mortgage loans, about their pros and cons. And that this information must be told with a street man`s language, without the typical marketing jargon, which the big companies usually use. The market of the reverse mortgage loans has increased it`s popularity dramatically during the recent years. However, seniors are often very confused about the public information and advertising texts about the reverse mortgage loans. When I am not writing or researching the reverse mortgage loans market, I am an enthusiastic cyclist, some times golfer, and I strongly believe, that the fresh thoughts will be to your advantage, my dear reader.